maple leaf sports & entertainment

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. 

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. 

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. 

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. 

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. 

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher.

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher.

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher.

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher.

Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. 

All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

The example shown is a Go Train poster print advertisement for RSBG's beer stein.

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. 

* 2016 HOW In-House Design Awards Sports Category Winner *
* 2016 CLIO Sports Awards Shortlist Entry for Teams Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package.

* 2016 CLIO Sports Awards Silver Winner for Packaging Design *

Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel.

Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel.

Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel.

Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel.

Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel.

Large-scale media buy advertisement for MLSE's Toronto FC soccer team. This was created for the side of an entire GO Train car, showcasing the five key players from the team, which ran on the Lakeshore East/West line that passes by the Exhibition Place GO Station on a daily basis (home of where the soccer team plays at BMO Field).

Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories.
I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book.

Hanging indoor banners around Air Canada Centre.

Elevator door wraps around Air Canada Centre.

Galleria entrance decal wraps.

Galleria entrance decal wraps.

Exterior streetpole banners around Air Canada Centre.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.

Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant.

All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel.