bite me creative

In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity.
I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home.
A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for.

In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity.
I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home.
A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for.

[ Click to View Video Clip ]

In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity.
I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home.
A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for.

In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity.
I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home.
A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for.

After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website.
I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment.

[ View the site here ]

After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website.
I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment.

[ View the site here ]

After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website.
I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment.

[ View the site here ]

After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity.

[ View the full deck here ]

After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity.

[ View the full deck here ]

After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity.

[ View the full deck here ]

When working with new clients who are looking to build (or rebuild) a brand in terms of its vision, values and visual identity, I get the opportunity to develop, design and launch their corporate brand book that sets the precedent for all subsequent sales and marketing material in terms of look, feel and personality.
Bacardi approached our agency asking to help bring awareness to their relatively new line of ready-to-drink rum-based beverages, Breezers. Seeing as their branding wasn't very successful at the time, our team had the chance to re-brand the Breezer line by establishing a new tone, personality, campaign programs, as well as a set of visual identity guidelines (in which I was responsible), for their internal and external teams to reference moving forward.

[ View the full book here ]

As part of their December influencer program package, I designed a holiday card for Canadian PepsiCo client, Montellier.
This card was created in order to accompany several personalized packages consisting of bottles of Montellier,
Canada’s sparkling water, for hundreds of nationwide influencers to use in their photos for social media posts.
Leveraging brand guidelines (i.e. fonts, colours, graphics, etc.) to maintain a consistent Montellier look and feel across the board,
this card then had an added element of surprise by being “interactive”. The inside of the card provided influencers with a
perforated “punch out” branded coaster that not only served as a leave-behind, but also served as a functional item.

I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time.
I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content.
This site was built with help from a web developer.

[ View the site here ]

I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time.
I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content.
This site was built with help from a web developer.

[ View the site here ]

I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time.
I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content.
This site was built with help from a web developer.

[ View the site here ]

I art directed, designed, developed and executed the Bite Me More e-newsletter based on an updated design for the company, leveraging primary brand elements to establish an evolutionary look and feel.
The process began with extensive research into the latest digital and e-newsletter trends, designs and statistics, which helped to design and develop numerous functioning templates, leading then to multiple stages of testing, refinement and final launch.
Regular weekly e-mails were then created and sent using this template.
This e-newsletter was built using MailChimp, a marketing automation platform and an email marketing service.

[ View the e-newsletter example here ]

I art directed, designed, developed and executed the Bite Me More e-newsletter based on an updated design for the company, leveraging primary brand elements to establish an evolutionary look and feel.
The process began with extensive research into the latest digital and e-newsletter trends, designs and statistics, which helped to design and develop numerous functioning templates, leading then to multiple stages of testing, refinement and final launch.
Regular weekly e-mails were then created and sent using this template.
This e-newsletter was built using MailChimp, a marketing automation platform and an email marketing service.
(An example of how it was developed in MailChimp is shown in this screen capture.)

[ View the e-newsletter example here ]

The Bite Me More Menu of Services document was designed with an updated look and feel for the company, utilizing core existing brand design elements.
Leveraging their bold, beautiful recipe photographs as the background and foundation for all marketing collateral, this document is an example of how unexciting legal, fine print copy and/or numbers could be visually compelling to draw readers in to review important information that might otherwise be overlooked. It also helps to tie its information back to the core of the company: food and beverage.

[ View the Menu here ]